In 2016, restaurant chain Thaikhun approached us with the challenge of creating an asset that would entertain kids at the table while simultaneously educating them about the culture behind the cuisine.
What we did
We created a series of cost-effective printed mini-mag posters that unfolded to reveal engaging illustrations, puzzles, quizzes and fun facts, and incentivised NatGeo Kids subscriptions with an exclusive offer for Thaikhun kids!
With four assets to collect, kids could get excited about more than just the delicious food at the restaurant! The assets were designed to cater to a broad age-range, and to be fun for Mums, Dads and guardians if they wanted to get involved, too!