BIG Virtual Water Quiz
Fresh clean water is a limited resource. Turning the tap off whilst brushing your teeth and doing full loads of laundry are good ways of conserving water. But how do water companies convey this to kids and families? Well, with a fun quiz of course! Four major UK water companies asked us to create a virtual, educational quiz to inspire a behavioural shift in kids and families towards more conscious water consumption, all whilst providing entertainment during the COVID-19 pandemic. Water way to spend an evening, right?
This was an unusual brief for us, as it involved four clients in one project! The outbreak of the COVID-19 pandemic had halted Affinity Water, South East Water, Southern Water and Thames Water’s usual schools outreach events and initiatives, and therefore, each was looking for more innovative ways to reach their audience online. In a wonderful show of utility company camaraderie, all four companies agreed to work together on this project to reach kids – and home-schooling parents – stuck at home.
Four clients, operating in four different regions, who all have their own approach to water education, bound together by their passion and commitment to educating children about the environment – an ethos we share.
Combining the different education and communication requirements of all four water companies, we created a 30-minute, online quiz of 15 fun and fact-packed questions about precious water.
We broke down complex concepts about geography, science and nature – like where water comes from, how it’s recycled, how much of it is in the human body and more – in a way that was snappy, engaging and allowed kids to learn and discover through multiple-choice questions.
The quiz itself was created as a series of slides that could be presented on screen. It was vibrant, colourful and playful, with strong visuals to help kids visualise complex concepts about water in a more conceivable way. We added an illustrated water droplet character to inject some personality and diagrams – where relevant – to explain concepts like the water cycle.
Using our experience of marketing to kids and families, we created eye-catching social graphics to drive sign-ups – to be distributed by each water company via their own channels – plus an Eventbrite page, to further promote the free, online event, and register interest pre-event.
The event itself was hosted on Zoom by a member of the Creature & Co. team, and simultaneously live streamed on all four water companies’ Facebook pages. The ultimate goal was to create a fun way of instilling an awareness of how precious water is, and we had great feedback from happy viewers!
STRATEGY: Creative, Education, Behaviour Change
INSIGHTS: Content research & verification.
PLATFORMS: Website, Social, Games
GOAL 6: Clean Water & Sanitation
GOAL 13: Climate Action
GOAL 14: Life Below Water