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Privacy Policy

This privacy notice (Privacy Notice), together with our Cookies Policy, sets out the ways in which Creature Media Ltd (trading as Creature & Co., and publisher of National Geographic Kids magazine UK), Creature Media (Pty) Ltd (publisher of National Geographic Kids magazine South Africa) and Creature Media Australia Pty Limited (publisher of National Geographic Kids Australia and New Zealand) (we, us, our) collect, use and share your personal data (your information) in connection with our publishing business. It also explains what rights you have to access or change your personal data.

Creature Media is a content agency that specialises in creating bespoke content for brands in the family market. Creature Media also publishes children’s print magazine National Geographic Kids, a digital edition iOS app, children’s website www.natgeokids.com and downloadable teaching resources for the UK, South Africa, Australia and New Zealand.

This policy applies to the processing of your information by Creature Media Ltd as data controller. The data controller decides how your information is used and protected. We take your privacy and our responsibility to protect your information seriously and will take care in use and handling of your personal data.  Read our privacy notice to understand:


Who we are

Creature Media Ltd is the publisher of National Geographic Kids magazine in the UK and a company registered in England under company number 07693866 with our registered address as set out below.

Creature Media (Pty) Limited is the publisher of National Geographic Kids magazine in South Africa and a company registered in South Africa under company number 2013/121855/07 with our registered address as set out below.

Creature Media Australia Pty Limited is the publisher of National Geographic Kids magazine in Australia and New Zealand and a company registered in Australia under company number 26603910783 with our registered address as set out below.

You can contact us as follows:

Creature Media Ltd and Creature Media (Pty) Limited
Address:     Third Floor, 12-14 Berry Street, London, EC1V 0AU
Email:   [email protected]

Creature Media Australia Pty Limited
Address:     NAB Cash Manager, 2802 UB, 800 Burke Street, Docklands, Victoria 3008
Email:  [email protected]



Creature Media Ltd websites are directed at children for entertainment and education purposes only. We will ensure that the required parental consent has been obtained by parents of children under the ages of 16 who are registering on our site for comments, competitions and downloads.

We collect a child’s information when they:

  • create an account in our website;
  • enter into our competitions;
  • interact or correspond with us by letter, phone, SMS, email or via our website
  • submit contributions to our publications by post or via our website

What information we collect about you

Information you provide

During your interaction with us, whether via our websites, by email, through completion of surveys, use of our apps or by any other means, you may provide information to us which might include [such as] your name, address, gender, email address, phone number, birthday, twitter handle, the type of device you use to connect to the internet, and the subjects you are interested in, in order to provide you with information or reply to your queries. If you are creating an account you will provide a password and if you are ordering products or services from us you will provide your payment details. If you contribute as an author to one of our textbooks or are applying for a job with the company we may also collect information about your academic and work history, references and any other information you may choose to supply. Your information includes anything which identifies you so if you contribute to a blog or provide other user generated content to us it may include personal information.

If you provide us with more sensitive information this is known as Special Category (“Sensitive”) information and may include details about a person’s racial or ethnic origin, political opinions, religious, philosophical or similar beliefs, trade union membership, genetics, biometrics, health, sexual life, sexual orientation or about criminal offences or proceedings. This type of information will be treated differently and we will explain why we are collecting it and it will only be used with your explicit consent.


If you are a teacher or parent you or your school or college / institution may have provided information about you to us which we will process as described in section ‘How We Use Information About You‘.  This information may include your name, job title, school or college address, email address, telephone number, subject preferences.

We collect your information when you:

  • create an account in our website;
  • subscribe to our newsletters
  • subscribe to or purchase our magazines
  • apply for a free sample copy of our magazine
  • apply for customer support via our help desk
  • interact or correspond with us by letter, phone, SMS, email or via our website
  • complete one of our surveys
  • use our mobile devices or website applications (apps)
  • submit contributions to our publications by post or via our website or our author contact form
  • enter a prize competition or draw

Protection of Personal Data

You are responsible for ensuring that personal data is transferred to us securely.  We will take all reasonable precautions to ensure that all the personal data that is submitted to us for the purposes above remains secure and have procedures to protect the storage and disclosure of personal data. You must ensure passwords are not shared and are kept securely.

Cookies and how you use our website and apps

We also collect certain information about how you use our website and apps and the device that you use to access them. This includes your IP address, geographical location, device information (such as your hardware model, mobile network information, unique device identifiers) browser type, referral source, length of visit to the website, number of page reviews, the search queries you make on the website and similar information. This information is collected by Google Analytics on our behalf and by some of our apps using cookies. To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout. For more information on cookies please read our Cookies Policy.

Our website may include links to third party websites, plug-ins and applications. By clicking on those links or enabling these connections you may allow third parties to collect or share data about you. We do not control these websites and are not responsible for their privacy notices. Please ensure that you read the privacy notices on any such external websites.

Information we receive from third parties

In certain circumstances, we will receive information about you from third parties. For example:

  • if you are a job applicant we may contact your referees to provide information about you;
  • if you give permission for us to contact you via a third party running a competition or other event involving our magazine.
  • If you purchase a product or subscription via a third party.

How we use your information

We use your information lawfully. We do not sell your information to third parties. However we may share your information as set out in the section ‘When We Share Your Information‘. The details of how we use your information and the legal bases for our use are set out below:

We may use such personal data collected to:

  • process your request, for example, to purchase products or access services and to administer your account
  • communicate with you and provide information about our products and services
  • send you marketing communications about products, services, activities, promotions or other matters that we feel may be of interest or use to you
  • contact you about products you have bought or services you have subscribed to
  • if you are a school, communicate with you and your school to provide Support services to resources on our site
  • analyse your use of our websites, our apps and response to our communications and improve the services we offer, including personalising our communications with you.

If you are a teacher or staff of a School or college, we will process your information provided to us by your School or by you:

  • to support you teaching and use of any primary resources
  • to process any orders you make for products and services on behalf of the School or Institution or on your own behalf as the case may be.
  • Obtain feedback from you in surveys relating to our products and services/ educational topics

When we have your consent to contact you, we may use your information to:

  • keep in contact with you and provide you with marketing communications about our news, resources or products published by Creature Media Ltd;
  • tell you about new website features or services;
  • send you newsletters.

In the following circumstances we will use your information to carry out our contract with you:

  • to process your requests to purchase our products from our website;
  • to provide customer service and support.

Sometimes we will use your information on the basis of our ‘legitimate business interests’ (legitimate interests). This means our legitimate interests in conducting and managing our business and our relationship with you.

Where we use your information for our legitimate interests, we make sure that we take into account any potential impact that such use may have on you, particularly where we process children’s personal data.  Our legitimate interests don’t automatically override yours and we won’t use your information if we believe your interests should override ours unless we have other grounds to do so (such as your consent or a legal obligation). If you have any concerns about our processing you have rights and choices which include the right to object (please see the section headed ‘Your Rights and Choices’).

We may use your information for the purposes listed below on the basis of our legitimate interests:

  • to contact you about products you bought from us;
  • to contact you about submissions you made or content you provided to us;
  • to respond to your queries and correspondence;
  • to collect and store accurate data of our customers;
  • to administer your account with us;
  • to deal with enquiries or complaints as necessary to provide customer support in providing the correct products and services to our website users;
  • to carry out aggregated and anonymised research about general engagement with our website in providing the right kinds of products and services to our website users;
  • to measure or understand the effectiveness of advertising;
  • to deliver relevant advertising and make relevant recommendations and suggestions to you about our products and services;
  • to analyse your use of our websites and apps and your responses to our communications;
  • to personalise, enhance, modify or otherwise improve the services and/or communications that we provide to you;
  • to detect and prevent fraud and unauthorised access or illegal activity;
  • to improve security and optimisation of our network sites and services including trouble shooting, testing and software development and support;
  • to operate a safe and lawful business or where we have a legal obligation;
  • to enable us to comply with our policies and procedures and enforce our legal rights, or to protect the rights, property or safety of our employees;

Who can see your information?

Your information may be processed by our staff or by the staff of third parties we work with to deliver our business. Processing can mean any activity that involves the use of information about someone that can identify them. All uses, for example, obtaining, recording, storing, disclosing, organising, retrieving, deleting and destroying are types of data processing. We take measures to ensure that third parties processing your information on our behalf are acting lawfully in accordance with our instructions and are subject to appropriate confidentiality requirements. We also have adequate technical and organisational safeguards in place in our company and with third party processors to protect your information. Third party processors of your information include:

  • our website hosts and operators, IT support providers, database operators, site analytics providers and software developers;
  • our customer support team;
  • our marketing or publicity services providers;
  • our financial services;
  • our warehousing and delivery service providers;
  • our auditors, technical consultants and legal advisors;
  • our fraud detection services;

When we share your information

We share your information within Creature Media Ltd and our partner third companies (see How We Use Information About You/Who Can See Your Information) in order to process it legally. Where we share your information outside our company you will be asked to consent to a third party sharing your information and if you choose to give your permission any interaction you have with a third party is governed by their privacy terms. The third party becomes a joint data controller of your information with us. This means that the third party can make decisions about how to use your information. Before we share your information, we require third parties to enter into a data sharing agreement which stipulates that they must maintain appropriate security to protect your information from unauthorised access, processing or use.

We will share your information with the following third parties:

  • selected marketing partners;
  • MPP Global Ltd which manages our customer relationship system (eSuite) to ensure up to date and accurate contact details and purchase records are maintained.
  • Safeship Fulfilment Ltd, who provide our customer service support;
  • LSC Communications Ltd, who print our magazines and organise for them to be sent to customers;
  • Royal Mail Plc who post out magazines to our customers
  • National Geographic require us to provide them with all customer data as a back up which we provide on a 6 monthly bases.
  • any other third parties (including legal or other advisors, regulatory authorities, courts and government agencies) where necessary to enable us to enforce our legal rights, or to protect the rights, property or safety of our employees or where such disclosure may be permitted or required by law or where we have a legal obligation to do so.

How we look after your information

We look for opportunities to minimise the amount of personal information we hold about you.  Where appropriate we anonymise and pseudonymise your information. We use appropriate technological and operational security measures to protect your information against any unauthorised access or unlawful use, such as:

  • ensuring the physical security of our offices, warehouses or other sites;
  • ensuring the physical and digital security of our equipment and devices by using appropriate password protection and encryption;
  • maintaining a data protection policy for, and delivering data protection training to, our employees;
  • limiting access to your personal information to those in our company who need to use it in the course of their work and ensure it is kept behind a user password verification system.

You are responsible for ensuring that any passwords you create to access information on our website are not shared and are kept securely.

How long we keep it for

We will retain your information for as long as is necessary to provide you with the services that you have requested from us or for as long as we reasonably require to retain the information for our legitimate interests, such as for the purposes of exercising our legal rights. We operate a data retention policy and look to find ways to reduce the amount of information we hold about you and the length of time that we need to keep it. For example:

  • we archive our email and paper correspondence regularly and destroy unnecessary information;
  • We operate a best practice email retention policy requiring password protected folders and departmental shared drives to provide restricted access to information;
  • We conduct regular access reviews to keep access profiles and policies up to date;
  • We conduct periodic review and purge cycles of documents in accordance with our document retention policy;
  • we retain information relating to orders, refunds and customer queries for approximately 5 years;
  • we retain information relating to commercial contracts for approximately 5 years after expiration or termination whichever is the sooner;
  • we maintain a suppression list of email addresses of individuals who no longer wish to be contacted by us. So that we can comply with their wishes we must store this information permanently;
  • we delete information collected through marketing channels and information in our customer relationship management system, eSuite, 2 years after our last interaction with you;
  • we destroy CVs and related information from job applicants who have not been shortlisted for interview once the recruitment process is complete.  The shortlisted candidates’ CVs and related information is kept until after the successful candidate’s probation period, which can be 6 months from their start date.

International Transfers of your information

Our company is located in the UK.

Whenever we transfer your personal information out of the European Economic Area (EEA) we will take all steps necessary to ensure that it is adequately protected and processed in accordance with this Privacy Notice by using all appropriate cross-border transfer safeguards such as:

  • by entering into the European Commission’s Standard Contractual Clauses with the provider which give personal data the same protection it has in the EEA; and
  • where the provider is in the US, the EU-US Privacy Shield if the provider is part of the EU-US Privacy Shield Framework.

Please contact us if you would like additional information on the specific means used by us when transferring your personal data outside of the EEA.

Your rights and choices

Your Right to Object

You have the right to object to our using your information for direct marketing and on the basis of our legitimate interests (refer to ‘How We Use Your Information’ above to see when we are relying on our legitimate interests). If you want to do this you can contact us using the details in the section ‘Who We Are‘.

Your Right to Withdraw Consent

The right to withdraw your consent for our use of your information in reliance of your consent (refer to ‘How We Use Your Information’ to see when we are relying on your consent), which you can do by contacting us using any of the details in the section ‘Who We Are‘.

Your Other Rights and Choices

You also have other choices and rights in respect of the information that we hold about you, including:

  • the right to request access to the information that we hold about you to check that we are acting lawfully;
  • the right to receive a copy of any information we hold about you in a structured, commonly-used, machine readable format or in another format of your choice;
  • the right to request that we transfer your information to another service provider in a structured, commonly used, machine-readable format;
  • the right to ask us to correct information we hold about you if it is inaccurate or incomplete;
  • the right to ask us, in certain circumstances, to delete information we hold about you;
  • the right to ask us, in certain circumstances, to restrict processing of your information.

You may exercise your rights and choices by contacting us using the details above ‘Who We Are‘.

You can also prevent processing for marketing activities by checking certain boxes on forms that we use to collect your data to tell us that you don’t want to be involved in marketing.

Your Right to Complain

Please contact us if you have any questions or are unhappy about the way your information is used. We hope we will be able to resolve any problems or issues you may.

You also have the right to lodge a complaint about us and our use of your information to the UK Information Commissioner’s Office (https://ico.org.uk/) or the relevant authority in your country of work or residence;

Changes to this Privacy Notice

We may make changes to this Privacy Notice from time to time. We will post any changes to our site.

This Privacy Notice was updated on 25 May 2018.