Purpose Awards EMEA 2021: We’ve been nominated!

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Creature & Co. have been nominated for a 2021 Purpose Award in the category of Brand Led: Best Advocacy Campaign!


We’re absolutely delighted to have been recognised for our work with Persil on the Dirt Is Good Academy by being shortlisted for the 2021 Purpose Awards EMEA. Our aim with the project was (and still is) to create and mobilise a generation of positive Changemakers. Aligned with selected United Nations’ Sustainable Development Goals, users are guided through an interactive journey of awareness, engagement and action. The user journey and content reflect our signature structure of ‘inform, educate, inspire’.

Check out a sneak peak of the Academy, below…



“Absolutely thrilled to be shortlisted for this year’s Purpose Awards EMEA! Kids are at the heart of the Persil brand – and the Dirt Is Good Academy is a platform we really believe in to empower young Changemakers to get dirty for the good of the planet and society. It’s been a joy to work with Creature & Co. who’ve done a fantastic job developing and executing the brief, we’ve only just begun our journey with the Academy – so couldn’t be more chuffed with this recognition!”

    • – Vincent Jaskowski-Prowse, Global Marketing Manager, Dirt Is Good, Unilever; client-side project lead.


Creature & Co. Managing Director, Pete Johnson said of the nomination:

“The Dirt Is Good Academy has been an amazing project to work on, not only from a creative perspective but for breaking new ground on ways we can teach children compassion for both people and planet. For the first time ever, we’ve been able to integrate digital metrics into a kids’ programme which directly proves that levels of compassion can be increased via a digital learning platform – something our world sorely needs right now. Being recognised with this nomination is the icing on the cake!”


Winners will be announced at the end of June, so please join us in keeping everything crossed till then!

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