Webinar: How to make
sensitive topics engaging

Home » Blog » Webinar: How to make
sensitive topics engaging


Storytelling is one of the oldest forms of communication. It enables people to form their own observations, find empathy and drive deeper connections with a topic.

In this webinar, Creature & Co.’s Content Director, Gemma Chandler, demonstrates how to use storytelling to communicate sensitive subjects.

Gemma also highlights how positivity is central to the way we communicate and takes us through a step-by-step approach on how to use our winning formula, ‘Inform, Inspire, Empower’, to champion collective action and help audiences to feel united in compassion.





Here’s a refresher of the ‘Dos and Don’ts’ checklist we ran through on the webinar to help your brand communicate sensitive topics to your audience.


  • Simplify
  • Be honest
  • Be positive
  • Be objective
  • Use visuals
  • Trust in your audience


  • Overwhelm
  • Sugar coat
  • Assume

Download your copy of the Dos and Don’ts checklist here. 


If your brand or business has a complex, technical or sensitive topic that you’re struggling to communicate, then let’s have a chat and see if we can help. We truly believe there’s no topic ‘too big’ for us to tackle.

Get in touch, below or e-mail our team.



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