Webinar: How to make sensitive topics engaging
Storytelling is one of the oldest forms of communication. It enables people to form their own observations, find empathy and drive deeper connections with a topic.
In this webinar, Creature & Co.’s Content Director, Gemma Chandler, demonstrates how to use storytelling to communicate sensitive subjects.
Gemma also highlights how positivity is central to the way we communicate and takes us through a step-by-step approach on how to use our winning formula, ‘Inform, Inspire, Empower’, to champion collective action and help audiences to feel united in compassion.
Here’s a refresher of the ‘Dos and Don’ts’ checklist we ran through on the webinar to help your brand communicate sensitive topics to your audience.
DO
- Simplify
- Be honest
- Be positive
- Be objective
- Use visuals
- Trust in your audience
DON’T
- Overwhelm
- Sugar coat
- Assume
Download your copy of the Dos and Don’ts checklist here.
If your brand or business has a complex, technical or sensitive topic that you’re struggling to communicate, then let’s have a chat and see if we can help. We truly believe there’s no topic ‘too big’ for us to tackle.
Get in touch, below or e-mail our team.